Vijay Dixit discusses "One Split Second: The Distracted Driving Epidemic--How It Kills and How We Can Fix It." This event is cosponsored by Mothers Against Drunk Driving, Students Against Distracted Driving, and AAA Minneapolis.

“A call to action, written with heart”--Senator Amy Klobuchar

Our addiction to cell phones has made distracted driving a national epidemic. State patrol officers who deal with crashes every day see the phone as the new “open bottle” in the car, making drivers impaired and dangerous. Add phones and other devices to the many types of distraction we already face--from tuning the radio to drinking coffee behind the wheel-and we have a crisis. But this crisis can be turned back if drivers make the right choice, the safe choice. One Split Second can help drivers make that best choice. This book is a one-of-a-kind resource that brings together real-life stories, facts and figures, fascinating research about our behavior behind the wheel, and expert perspectives on how we can end the distraction epidemic. It is a book no driver can live without.

----

Vijay Dixit is a management and business process design consultant. After losing their daughter Shreya to a distracted driver in 2007, Vijay and his wife Rekha established the Shreya R. Dixit Memorial Foundation to conduct awareness and education campaigns in the states of Minnesota and Connecticut. In addition to his advocacy work with the foundation, Vijay drew on his engineering background to pioneer the development of the world's first Adaptive Massive Open Online Course (aMOOC) for combating distracted driving. Vijay and Rekha live in Eden Prairie, Minnesota. Learn more at www.onesplitsecondbook.com.

The mission of Mothers Against Drunk Driving is to end drunk driving, help fight drugged driving, support the victims of these violent crimes, and prevent underage drinking. More information is available at www.madd.org

Northern Lights SADD (Students Against Distracted Driving) is the premiere youth-led organization in the upper Midwest. With core topics including traffic safety, substance abuse and mental health, Northern Lights SADD is a student driven movement that encourages all youth and their communities to change the world one positive decision at a time. Learn more at www.nlsadd.com.

The Minneapolis Auto Club Foundation for Safety strives to provide dependable, high-quality programs and other traffic safety initiatives that educate, enhance and promote the well-being of the AAA Minneapolis community, especially our newest drivers.  Please contact them at foundation@aaaminneapolis.com or (952) 927-2531 if you have any questions about this campaign or any other traffic safety related topics.