Jonah Lehrer discusses "Imagine: How Creativity Works "


Jonah Lehrer, Contributing Editor at Wired and bestselling author of How We Decide, discusses his latest foray into the mind: Imagine: How Creativity Works, at the Hill Ballroom at Macalester College. 




Malcolm Gladwell raves “Jonah Lehrer’s new book confirms what his fans have known all along – that he knows more about science than a lot of scientists and more about writing than a lot of writers.” IMAGINE is a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively. Jonah reveals the importance of embracing the rut, thinking like a child, and daydreaming productively, then he takes us out of our own heads to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.


Event date: 
Wednesday, March 28, 2012 - 7:00pm
Event address: 
Hill Ballroom/Kagin Commons
1600 Grand
55105 Saint Paul
Imagine: How Creativity Works Cover Image
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ISBN: 9780547386072
Availability: Special Order Only - Please Contact Us
Published: Houghton Mifflin Harcourt - March 19th, 2012